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Charisma. Animal magnetism.
I think the cleaner your aura is the brighter you shine. Like. You can project what your feeling so that others will feel it too.
Like.
Its hard to explain. But building a feel within yourself that gets so strong that you project it onto others and so they desire to be around you because most of their souls are weaker. Like the more energy and the stronger, your soul gets the brighter you shine.

Do you get what I mean.

The new thought movement is big on this.

It has to do more with psychology and the way you project yourself and your personality on others. Human nature can be easily manipulated.